Café Sundown
Branding Project
September 2022
brand design
illustration
For a mini project we had to develop a branding for a café that reflects our personality. I came up with a design for a small series of coffee flavours for my fictitious café called "Café Sundown".
If I was a Café…
Through a short brainstorming session and mind mapping, I identified the values and aspects that were most important to me. Based on these findings, I developed the vision, mission and values of my coffee brand.
VISION
A place to slow down and ease your mind
MISSION
Creating a comfortable space that invites to write down your thoughts and to slow down from busy and hectic everyday life, while serving delicious coffee and tea
VALUES
comfort - homefeeling
slowing down
recharge in a bit of nature
focus - sorting out thoughts
quality coffe & tea
Design Concept
I developed a logo, colour scheme and illustrations that best represent the feel and vision of my brand.
The logo combines the different aspects of the café. The setting sun with a coffee bean, a leaf and the initials of the café. All combined in the circle in the centre.
Illustrations
Simple Illustrations which display the city, a nature landscape and a combination of both.
Typography
The two families, PP Migra and PP Mori, complement each other well and create a contrasting urban/rural feel.
Colors
The colour palette is inspired by the colours of the sunset. It also conveys the contrast between the hustle and bustle of everyday life and the slowing down at the end of the day.
